2K Sports Returns to Producing NFL Games

The NFL has announced a multiyear partnership for video games with 2K. This is the first time since 2004 that 2K will produce an NFL video game.

“The league has been expanding its presence into gaming, and it has been an important focus to us,” says Rachel Hoagland, vice president and head of gaming and esports, National Football League. “We’ve worked with them in the past, and when we looked at broadening our portfolio, it made sense.”

2K won’t be producing a direction competitor to Electronic Art’s “Madden” series, focusing on NFL-themed and non-simulation video games. 2K officials say they are in early development stages for titles and concepts.

“This has been quite a long time coming, says Jason Argent, senior vice president, sports strategy and licensing. “We’re excited to get going and make some fun games.”

The first NFL and 2K games will debut in mid-2021.