It’s Super Bowl Weekend, and companies are preparing for this event with exclusive items and more.

Patricia DeLuca, Senior Managing Editor

January 30, 2020

2 Min Read

In the U.S., Super Bowl Sunday is an unofficial holiday. Family and friends gather at homes, restaurants and bars across the country, eat chips and dip, and rally around the TV to watch a few hours of football.

Super Bowl LIV features San Francisco 49ers versus Kansas City Chiefs, held at Hard Rock Stadium in Miami, Fl. Some football fans are already celebrating the game with several Super Bowl LIV-sponsored events leading up to the big game.

Attendees of Rolling Stone LIVE: Miami Big Game Experience on Feb. 1 will be the first to try Elysian Rolling Stone Lager, which will be in stores this April.

This year, The National Football League is celebrating its 100th anniversary and has several licensed products out in time for this year’s Super Bowl.

Pro Football Hall of Famer and talk show hosts Michael Strahan has partnered with G-III Apparel and the NFL on MSX by Michael Strahan for NFL, an exclusive limited-edition Super Bowl LIV capsule collection in celebration of the NFL’s 100th season.  

New Era will NFL-branded Tarmac caps to players, coaches, and staff of the 49ers and Chiefs New Era, and collaborated with Nike for Super Bowl LIV’s Opening Night hat, which features neon lights of Miami as a backdrop. 

Football maker Wilson has partnered with design label MCM for a fresh take on a classic NFL silhouette. The fashion football, which retails for $350 and will only be available at Wilson’s Super Bowl 54 NFLX Store, and MCM’s Miami Flagship Store

Sunglass brand Oakley had created a limited-edition Super Bowl LIV Holbrook, which features Prizm lens technology, the official Super Bowl LIV logo and Miami inspired colors available at

The NFL will continue to release product celebrating its anniversary, with a traditional bomber, jean jacket, and tee from WEAR by Erin Andrews, available on 

While some watch the Super Bowl for the game, others tune in for the commercials. And it’s peak time: There will be a lot of people glued to the TV during Super Bowl, a prime time to promote a product. 

According to The Hollywood Reporter, 30 seconds of airtime during Super Bowl LIV will cost up to $5.6 million. But most companies aren’t waiting for the big game to premiere them. 

Food and beverage companies are causing the most buzz around Super Bowl LIV commercials. Last month, Planters announced the passing of Mr. Peanut on social media, and the mascot’s remembrance will air during Super Bowl LIV. Teasers of commercials for Doritos (who teamed with actor Sam Elliott) and Cheetos (with MC Hammer) can be found online, with the big reveal during the game. 

Whether you watch Super Bowl LIV for the game, or the commercials, or the halftime show (sponsored by Pepsi, with a performance by Jennifer Lopez), viewers will be entertained.

About the Author(s)

Patricia DeLuca

Senior Managing Editor, License Global

Patricia DeLuca currently serves as License Global's Senior Managing Editor.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like