Licensing Business Heads to Brazil

Organized by Editora Espaço Palavra with support from the Brazilian Licensing Association (ABRAL) and Estúdio N'ovo, the Grand Hyatt in São Paulo, Brazil, hosted the sixth annual Expo Licensing Brasil, Sept. 10-11. The Brazilian licensing trade fair is among the most important in Latin America, bringing together leading brand licensors, agents, promotional marketing companies and creative agencies from around the world.

"We are very pleased with the results of Expo Licensing Brasil this year. The figures and feedback from exhibitors and visitors indicate that we are creating an increasingly robust and relevant business platform in Brazil," says Marici Ferreira, promoter, Expo Licensing Brasil, and president, ABRAL.

Approximately 1,800 professionals visited the exhibition, with the number of visitors up 20 percent over the previous year.