brands. The BrandTrends tracker provides insights into brand awareness, popularity and merchandise appeal among different age groups, from infants to older adults.
“We are proud to present this latest edition of our reports, which deepens understanding of current trends and preferences in the entertainment industry, just in time for the next
,” says Philippe Guinaudeau, CEO, BrandTrends Group.
The key trends and facts revealed in the current edition of BrandTrends reports include:
: The video game sector shows promising progression, with “
properties compensating for the decline of larger games.
: Despite a previous decline,
Traditional entertainment categories slow down
, as well as
continue to experience a slight downward trend over time, compared to more mobile-based categories. Some big players are performing better than others.
Guinaudeau further explains the comprehensive nature of the research, covering 40 countries and gathering opinions from 67,000 respondents. The reports feature over two million open-ended mentions, tracks 18 KPIs on 1,232 different brands and 18 product categories. Also identified are over 11,000 different brands and names as favorites among respondents.
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