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Insights, trends and data on the power of entertainment brands across generations.

License Global

May 23, 2023

1 Min Read
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BrandTrends Group has announced the release of its latest series of reports on the world’s most popular entertainment brands. The BrandTrends tracker provides insights into brand awareness, popularity and merchandise appeal among different age groups, from infants to older adults.

“We are proud to present this latest edition of our reports, which deepens understanding of current trends and preferences in the entertainment industry, just in time for the next Licensing Expo,” says Philippe Guinaudeau, CEO, BrandTrends Group.

The key trends and facts revealed in the current edition of BrandTrends reports include:

Anime and mangas surge: The growth of the anime and mangas genre continues to soar, particularly driven by the popularity of franchises like Pokémon and Naruto.

Video games rise: The video game sector shows promising progression, with “Roblox” and Nintendo properties compensating for the decline of larger games.

Streaming and TV channels remain robust: Despite a previous decline, streaming sources and TV channels have halted their decrease, emphasizing their enduring appeal as entertainment destinations.

Traditional entertainment categories slow down: Movies, cartoons and shows, as well as toys continue to experience a slight downward trend over time, compared to more mobile-based categories. Some big players are performing better than others.

Guinaudeau further explains the comprehensive nature of the research, covering 40 countries and gathering opinions from 67,000 respondents. The reports feature over two million open-ended mentions, tracks 18 KPIs on 1,232 different brands and 18 product categories. Also identified are over 11,000 different brands and names as favorites among respondents.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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