Brandtrends Releases Latest Reports on World’s Most-Popular Entertainment Brands

entertainment

brands. The BrandTrends tracker provides insights into brand awareness, popularity and merchandise appeal among different age groups, from infants to older adults.

“We are proud to present this latest edition of our reports, which deepens understanding of current trends and preferences in the entertainment industry, just in time for the next

Licensing Expo

,” says Philippe Guinaudeau, CEO, BrandTrends Group.

The key trends and facts revealed in the current edition of BrandTrends reports include:

•

Anime and mangas surge

: The growth of the anime and mangas genre continues to soar, particularly driven by the popularity of franchises like

Pokémon

and

Naruto.

•

Video games

rise

: The video game sector shows promising progression, with “

Roblox

” and

Nintendo

properties compensating for the decline of larger games.

•

Streaming and TV channels

remain robust

: Despite a previous decline,

•

Traditional entertainment categories slow down

:

Movies

,

cartoons and shows

, as well as

toys

continue to experience a slight downward trend over time, compared to more mobile-based categories. Some big players are performing better than others.

Guinaudeau further explains the comprehensive nature of the research, covering 40 countries and gathering opinions from 67,000 respondents. The reports feature over two million open-ended mentions, tracks 18 KPIs on 1,232 different brands and 18 product categories. Also identified are over 11,000 different brands and names as favorites among respondents.