ZAG Appoints Nelvana to Represent ZAG Heroez Brands in Canada

ZAG has appointed Corus Entertainment’s Nelvana as the exclusive licensing and merchandising agent for the ZAG Heroez Miraculous and Ghostforce brands in Canada. The announcement was made by Angela Cortez, vice president, licensing, Latin America and Canada. 

Under the new agreement, Nelvana will expand the Miraculous brand across Canada, securing new licensing deals and working with existing partners for all merchandise, promotions and retail development in the territory. ZAG currently has over 60 licensing partners in Canada for Miraculous, including Playmates Toys (distributed in Canada by Imports Dragon), Bentex, Bioworld, Isaac Morris, Jay Franco and Zak Designs.  

Nelvana will also introduce partners to the cinematic CGI adventure series, “Ghostforce.” Currently in-store at Toys“R”Us are the Miraculous Magic Heroez dolls from Playmates Toys and the Miraculous Chibi Mini Playsets.

“Nelvana’s expertise across the Canadian market is unparalleled, and we are confident they are the best partners for us to expand the Miraculous brand across the region by securing new partners and expanding placement at retail,” says Cortez. “We’re also looking forward to them introducing Ghostforce to potential partners in Canada – there is great enthusiasm for the brand in Latin America, where we will be launching our first products in time for Halloween, which include a toy line from our strategic partner, Novabrink.” 

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“ZAG’s Miraculous has become an international sensation with fans all over the world, and Canada is no exception, with multiple miraculous growth opportunities for the franchise,” says Carly Slack, director, licensing, marketing and retail, Nelvana. “We’re immensely proud to be launching our partnership with ZAG with an exciting Miraculous Day retail experience for fans exclusively at Toys“R”Us Canada stores. We look forward to catapulting the brand to new heights with even more partnerships here in Canada.”