YuMe Toys Reveals 'Harry Potter' Magical Capsule Series 2

The 'Harry Potter' Magical Capsules are back with a new glow-in-the-dark feature.
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March 19, 2021


YuMe has announced the second series of the fan-favorite collectible for Wizarding World fans, YuMe "Harry Potter" Magical Capsules.

"Harry Potter" fans can unbox seven surprises within each Hogwarts crest-shaped Magical Capsule. Players can follow the hidden clues, including a glow-in-the-dark Hogwarts House card and water reveal spell book. Each surprise will lead players one step closer to discovering an iconic character from the "Harry Potter" film series, hidden within a secret chamber.

"We thoroughly enjoy creating products that extend the sense of awe and wonder that the 'Harry Potter' films provide," says Michael Kwan, chief executive officer, Maxx Marketing. "Our 'Harry Potter' Magical Capsules offer fans the opportunity to collect, unbox and showcase the magic found inside of them. We had incredible success with Series 1, which generated over

28M organic TikTok views and hit the No.1 slot on Amazon lists in several markets. Following consumer research, we decided to add a glow-in-the-dark

feature for Series 2, that we are sure fans will enjoy".

There are 10 Harry Potter Magical Capsules to collect in Series 2, each with a new mystery 3-inch figure, including Harry Potter; Hermione Granger; Ron Weasley; Albus Dumbledore; Minerva McGonagall and many more.

Each Magical Capsule includes a Hogwarts Character, a glow-in-the-dark clue card, a spell book, one large accessory, a wand and two surprise accessories.

Series 2 will be available from April across the U.S. and Canada.

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