YuMe Toys Launches Own Brand, DZNR

YuMe Toys, a division of the Maxx Group of companies, has announced it is launching a range of design-led, collectible toys, globally throughout this year. The 7.5” collectibles will be developed for several of YuMe Toys’ licensing partners, all featuring bespoke artwork, style and design. Marketed as limited-edition collections, new lines will be unveiled throughout the year. The DZNR series for 2023 features characters from “Stranger Things,” “Transformers,” “Jujutsu Kaisen,” Marvel, “Spider-Man” and other IPs yet to be announced. 

Each product in the DZNR (pronounced “Deeziner”) series is uniquely individual, with features that made the IP popular, creating an on-trend art collectible toy that is free-standing. The fabrics used (PVC leather, minky, metallic, etc.), embroidery and print design (e.g., glow-in-the-dark, collages, 3D accessories) are offer a variety possibilities to the DZNR series. The creatives at YuMe have developed a range of unique designs with openings to reveal hidden surprises, others featuring split-art designs and add-ons. The DZNR packaging has been designed for maximum exposure, with the product visible through the box. 

‘’Heading into 2023, we couldn’t be more excited than to be launching our very own DZNR toy range into the market,” says Ken Goodisson, commercial director, EMEA, YuMe Toys. “It’s been extremely well-received by the trade and we hope that transcends to all toy buyers. What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price point – is truly unique and fantastic. DZNR is YuMe’s ‘nod’ to say we understand IP, the individual characters and what has made them so great. It would seem that we’ve hit the nail on the head, in bringing something entirely new to market, so watch this space as there’s much more to come!”  

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DZNR’s global launch will be unveiled at the Nuremberg Toy Fair.