‘Yu-Gi-Oh!’ Collects Raft of Partners

“Yu-Gi-Oh!” has gained a series of new partners in the collectibles segment including First 4 Figures, Zag Toys, Tsume, Taka and Kitsune.
License Global

May 31, 2019

‘Yu-Gi-Oh!’ Collects Raft of Partners

“Yu-Gi-Oh!” has gained a series of new partners in the collectibles segment including First 4 Figures, Zag Toys, Tsume, Taka and Kitsune.

The deals were brokered by Konami Cross Media NY, who manages “Yu-Gi-Oh!” licensing rights outside of Asia. Collectibles created from the partnership are expected to roll out in retail stores and online this summer.

The agreement terms include:

  • First 4 Figures and Tsume will introduce collectibles at the highest-end of the price point scale including resin collectible statues that will be sold exclusively online and pre-ordered by fans around the world (excluding Asia);

    • Taka will have a unique offering with its high-end sculptured busts available for sale throughout Europe;

      • Kitsune’s resin Seto Kaiba with Blue-Eyes Ultimate Dragon statue will also be available in France and Monaco only and

        • Zag Toys will launch a line of collectible Domez Yu-Gi-Oh! toys available worldwide (excluding Asia) at a more kid-friendly size, price and material.

          “The amount of offerings in the collectible market for ‘Yu-Gi-Oh!’ fans is about to get much bigger and better,” says Jennifer Coleman, vice president, licensing and merchandising, Konami Cross Media NY, Inc. “Thanks to deals with First 4 Figures, Zag Toys, Tsume, Taka and Kitsune, ‘Yu-Gi-Oh!’ fans will be able to choose the right size collectible character at the right price point for their wallet.”

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