Wyncor Appoints Sales Executives

Wyncor, a newly established global toy company announces the appointment of two sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named vice president, sales, EMEA and APAC; and Steve Markey, will lead sales efforts across North America and LATAM as vice president, sales, Americas. Both executives will report directly to Helena Perheentupa, chief operating officer, Wyncor.

“Ami and Steve are accomplished leaders with global experience who can expertly guide our global sales strategy, planning, and execution,” says Perheentupa. “We’re excited to announce these top-level appointments following an outstanding launch at the Nuremberg Toy Fair for our diverse range of innovative products, including patented toys such as the Miraball, ReClay and SwopPop (patent filed), as well as other unique offerings that include Mon Ami, and Oozy Squeezy. With unprecedented interest in our toys from buyers around the globe, including products for world-leading brands from Paramount, Hasbro, ZAG and Emoji Company, our path forward is to be bold and fearless, and we have the team in place to execute this mission.”  

“It’s an incredible opportunity to join the newly established Wyncor and be part of the original team, led by Helena, to bring rich and immersive products to children around the world,” says Dieckman. “We have such an incredible portfolio of innovative toys and powerhouse brands, including PAW Patrol, Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Peppa Pig, My Little Pony, Transformers, Monopoly, Emoji and Miraculous that will soon be at retail everywhere, offering rich, immersive, and fun experiences to fans.”  

“Wyncor is uniquely positioned to become a major force in the rapidly evolving toy business with its advanced approach to product development and manufacturing, which allows the company to respond promptly to evolving market trends and offer brands the opportunity to regularly offer new limited edition product lines for collectability and seasonal play,” says Markey. “This is an incredibly exciting time to join the company and work closely together with Helena and Ami to bring Wyncor’s inventive and relevant products to retail.”  

Most recently, Dieckman served as vice president, customer engagement, EMEA & Latin America, Just Play. Markey has more than 20 years of expertise in the toy industry. He served most recently as vice president, sales and marketing, Hog Wild Toys, overseeing the company’s internal sales team and creating an international distributor network in 30+ countries.