Warner Bros. Extends Lego Deal

Warner Bros. Consumer Products, DC Entertainment and The Lego Group extended their partnership to make DC Comics Super Heroes into the world of Lego build-and-play adventures with Lego DC Universe Super Heroes.

DC Comics-inspired construction sets, mini-figures and buildable characters and creatures are slated to launch in January, and select figures will be on display in the Lego booth at Comic-Con International In San Diego, Calif.

The multi-year agreement grants the Lego Group access to the entire library of DC Comics characters. The initial collection will feature 13 iconic super heroes in Lego mini-figure form, including: Batman, Robin, Catwoman, The Joker, The Riddler, Two-Face, Poison Ivy, Harley Quinn, Bane, Bruce Wayne, Superman, Lex Luthor and Wonder Woman. Buildable characters will include Batman, The Joker and Green Lantern.

“We have enjoyed a successful, longstanding relationship with The Lego Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings,” says Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Fans of our legendary Super Heroes and villains will be delighted with the uniquely imaginative creations which only Lego Group can create.”

The company will revisit previous collections like Lego Batman, the inspiration for Lego Batman: The Video Game published by Warner Bros. Interactive Entertainment, which has sold more than 12 million units worldwide since 2008.

“Given the fan enthusiasm for previous Lego Batman collections, we couldn’t be more thrilled to continue the build-and-play adventures with new Lego Batman play sets and the addition of other DC Comics properties,” says Jill Wilfert, vice president, licensing and entertainment for The Lego Group. “This partnership gives builders a chance to recreate the characters, vehicles and worlds of some of the most iconic Super Heroes, so they can relive the action and even customize it–a proven and winning formula in Lego construction.”