Vodka Names Bugsted Master Toy

Children's content producer Vodka has named Simba Toys as the master toy licensee in the EMEA region for its new multi-platform brand Bugsted.

April 6, 2018

Vodka Names Bugsted Master Toy

Children’s content producer Vodka has named Simba Toys as the master toy licensee in the EMEA region for its new multi-platform brand Bugsted.

Aimed at 8- to 11-year-olds, the Bugsted brand will include a TV mini-series (13 x 1), a game app for iOS and Android devices and collectible action figures.

The brand centers on a group of moon bugs that have evolved from a bug that stowed away on the Apollo 11 mission.

Simba Toys, a division of the Simba Dickie Group, is now planning a range of toys that will be rolled out at the same time as the mini-series and game app this September.

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