ViacomCBS Reveals U.K. ‘Paw Patrol: The Movie’ Licensing Program

Ahead of the movie’s release in August of 2021, ViacomCBS has revealed “Paw Patrol: The Movie’s” licensing program.
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License Global

July 29, 2021


ViacomCBS Consumer Products U.K. has announced 21 new and renewed partnerships for “PAW Patrol: The Movie” ahead of the film’s scheduled release at cinemas in August 2021.

ViacomCBS is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. 

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The new program is due to hit shelves across the U.K. starting next July. It comprises an array of categories including toys, apparel, accessories, consumer packaged goods, home, publishing and home entertainment.

Spin Master, producers of


“PAW Patrol”


and the master toy partner,


will lead the roll-out by unveiling a specially-developed toy line comprised of figures, plush, role play, vehicles and playsets. Along with the line, Spin Master will also debut a new range of True Metal vehicles inspired by the film. 

Further product launches in the U.K. will follow from a number of key licensees such as:

  • Play by Play;

    • Crayola;

      • Vtech;

        • Sambro;

          • RMS International; and 

            • Kiddieland.

              ViacomCBS Consumer Products has also partnered with Blues and Fashion U.K. for daywear,

              Aykroyd TDP for nightwear, Amscan for costumes and Character World for bedding and textiles.

              It was announced that partnerships will  with Worlds

              Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf as well.

              In the publishing space, Signature Gifts will release personalized books while Egmont is set to release a 

              PAW Patrol

               magazine special and movie tie-in books.

              Other partnerships include Danilo


              for social expressions, and DNC and Sambro for back-to-school accessories. 

              “’PAW Patrol’


              continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit,” says Venetia Davie, vice president, ViacomCBS Consumer Products, U.K. & Ireland.  “We’re excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”

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