ViacomCBS, Melissa & Doug Team for Toys

“Paw Patrol” and “Blue’s Clues & You!” are getting new toys.

License Global, Content Editor

November 19, 2020

1 Min Read
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ViacomCBS Consumer Products and purpose-driven global toy brand Melissa & Doug have signed an exclusive licensing partnership to deliver “PAW Patrol” and “Blue’s Clues & You!” co-branded toy product lines for fall 2021.

“We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,” says David Henderson, chief commercial officer, Melissa & Doug. “The characters of ‘PAW Patrol’ and ‘Blue’s Clues & You!’ will help us introduce our hands-on, skill-building toys to an even greater number of children.”

The global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company. Through the partnership, Melissa & Doug will bring toys to retail that will span multiple categories focused on learning and education. The toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking.

“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” says Dion Vlachos, executive vice president, licensing and retail, ViacomCBS. “We are thrilled to collaborate with them to create products based on the beloved ‘PAW Patrol’ and ‘Blue’s Clues & You!’ IP that continue to inspire imagination and hugely impact children’s growth and learning.”

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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