ViacomCBS, Melissa & Doug Team for Toys

ViacomCBS Consumer Products and purpose-driven global toy brand Melissa & Doug have signed an exclusive licensing partnership to deliver “PAW Patrol” and “Blue’s Clues & You!” co-branded toy product lines for fall 2021.

“We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,” says David Henderson, chief commercial officer, Melissa & Doug. “The characters of ‘PAW Patrol’ and ‘Blue’s Clues & You!’ will help us introduce our hands-on, skill-building toys to an even greater number of children.”

The global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company. Through the partnership, Melissa & Doug will bring toys to retail that will span multiple categories focused on learning and education. The toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking.

“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” says Dion Vlachos, executive vice president, licensing and retail, ViacomCBS. “We are thrilled to collaborate with them to create products based on the beloved ‘PAW Patrol’ and ‘Blue’s Clues & You!’ IP that continue to inspire imagination and hugely impact children’s growth and learning.”