UNICEF, Outright Games Partner on Dreamworks Charity Bundle for Vulnerable Children

Outright Games and UNICEF have announced the launch of the DreamWorks Kids Bundle as part of their ongoing, long-term partnership that aims to raise over £200,000 a year for the charity. All sales profits will go to UNICEF directly and the bundle can be purchased digitally now, on PlayStation, Xbox and Nintendo Switch.

The DreamWorks Kids Bundle will be available to buy digitally through Sept. 10 with a trifecta of video games inspired by the worlds of DreamWorks Animation, including “Dragons: Dawn of New Riders,” “Spirit Lucky’s Big Adventure” and “Trollhunters: Defenders of Arcadia.” All three titles, previously published by Outright Games and created in collaboration with Universal Games and Digital Platforms, have captured the imagination of fans and gamers the world over with their creativity, family friendly gameplay and authentic depiction of the franchises.

August’s issue of License Global featured an interview with Stephanie Malham, chief operating officer, Outright Games, about the company’s rapid growth and its unique way of using well-known IPs to create video games for all the family.

The bundle is the latest initiative as part of an ongoing, long-term partnership that began last March, and established Outright Games as UNICEF UK’s first-ever video game industry partner. There will be additional high-profile video game charity bundles from Outright Games planned to launch this year. Other activations will continue around key moments throughout the year, including fundraising efforts from the company’s worldwide team of employees and charity livestreams from a dedicated team of Outright Games ambassadors.

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“Our partnership with UNICEF has been a huge success out the gate, and we’re overjoyed to see our audience respond so well to what we have always believed is a very authentic and natural alignment between our two brands,” says Nick Ricks, head, games, Outright Games. “These fundraising activities would not be possible without our amazing licensing partners and we’re so grateful for this opportunity to support our efforts in raising awareness for this vital cause.”