Outright Games has announced a long-term partnership with UNICEF in support of the world’s most vulnerable children. The agreement will see the interactive entertainment publisher leverage its access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps to pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies.

Outright Games has committed to raising a minimum of £200,000 for UNICEF per year, which will be achieved through the sale of digital video game bundles, featuring their most popular video game releases. All profits from the sales of these bundles will go directly to UNICEF. There will also be other fundraising activities taking place involving their global team of employees and ambassadors.

The first video game bundle will be released on April 28 for a limited time only through May 12 and will include children’s entertainment characters, such as the “Transformers,” “Peppa Pig” and “PJ Masks.” Further charity bundles will be launched throughout the year. centering other high-profile activations around key moments throughout the year.

Outright Games UNICEF Partnership Announcement

“We are incredibly proud to support UNICEF UK as their first official partner from the video games industry,” says Beth Goss, chief executive officer, Outright Games. “Our aim is to take our best-in-class stable of licensed IPs and the passion of our global team to help improve the lives of all children across the world. We are excited to bring our community together to make a difference to those children who need help the most.”

“Children around the world face vast challenges - from conflict to climate shocks, as well as missing out on their right to quality education,” says Mohini Raichura-Brown, deputy executive director,partnerships and philanthropy, UNICEF U.K. “I am proud of this partnership with Outright Games that brings their employees and dedicated customer base together to help UNICEF continue to make a difference to the lives of the most vulnerable children.”