Ultra PRO Reveals Magic: The Gathering 30th Anniversary Gaming Accessories
Collection includes deck protector sleeves, binder, deck box and playmat.
January 15, 2024
Ultra PRO International, a California-based designer and manufacturer of tabletop gaming accessories for Magic: The Gathering, has partnered with Wizards of the Coast to reveal a top-of-the-line 30th Anniversary Magic: The Gathering Accessories collection of products, including a set of 105-count APEX Deck Protector premium sleeves, 12-pocket PRO-Binder, Alcove Edge Deck Box with security click and a Holofoil Playmat. The collection features expansion symbols from Magic: The Gathering over the past 30 years.
The collection marks the debut of Ultra PRO’s new APEX Deck Protector sleeves, which have been in development for two years. The fully opaque sleeves are made to perform and last. The APEX brand features vibrant designs on a textured material and can withstand the rigors of repeated play.
“This is a leap forward in the evolution of card sleeves,” says Justin Cole, director, business development – accessories, Ultra PRO. “Everyone understands that the main purpose of card sleeves is to protect their cards, but the texture and the glide shuffle feel of our APEX formula really brings the product to the next level. We offered a ‘sneak peek’ of the line at MagicCon: Las Vegas, and the sleeves sold out the first day. Nine out of 10 people who demoed the sleeves made a purchase.”
The collection also consists of a 12-pocket PRO-Binder capable of holding up to 480 cards, a playmat made of Holofoil material for added shine and stitched edges for premium feel and an Alcove Edge Deck Box with strong magnetic closures capable of holding 100 standard, double-sleeved cards. The artwork represents more than 90 expansion sets released by Wizards of the Coast in the past 30 years.
“As an official licensee of Magic: The Gathering, we are honored and delighted to offer this line of products to mark this special occasion,” says Cole. “Thirty years is a long time, and it speaks to the enduring success of Magic: The Gathering, not only as a game but as a cultural phenomenon.”
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