The new Transformers brand extension, Beast Hunters, will serve as the touchstone for the brand this year, anchored by new episodes of the “Transformers Prime” animated series and a full product line.
Hasbro’s 2013 Transformers product line will be based on the Beast Hunters story, with a range of new Predacon characters as well as new designs for classics like Optimus Prime and Bumblebee.
The new extension will also be supported by online content, additions to DeNA’s mobile trading card game, a variety of licensed apparel and a range of Beast Hunters-themed comic books from IDW Publishing.
New Sesame Street products from Playskool, created in partnership with Sesame Workshop, including the Big Hugs Elmo plush that hugs preschoolers back, train and car-themed play sets and an app for iOS and Android devices;
G.I. Joe Movie Ninja Commandos action figures inspired by the upcoming film
G.I. Joe: Retaliation
Star Trek U.S.S. Enterprise Kre-O kit based on the ship featured in the upcoming
Marvel Iron Man 3 Assemblers action figure assortment;
Furby Party Rockers range of companion toys for the recently rebooted Furby line;
Hasbro’s first-ever figure-based battling system–Beyblade Shogun Steel Beywarrior Battlers and Octagon Showdown set, based on the new series “Beyblade: Shogun Steel”; and
Angry Birds Star Wars Jenga Rise of Darth Vader game.
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