As the COVID-19 pandemic continues, The Toy Association has scrapped its plans for Toy Fair New York.
Toy Fair Dallas is still set to take place in October, and digital marketplace offerings will be available.
“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” says Steve Pasierb, president and chief executive officer, The Toy Association. “We want to provide our exhibitors, retail buyers and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”
The following offerings are still scheduled to take place:
- Toy Fair Dallas 2021, Oct. 5-7 at the Dallas Marketplace;
- Toy Fair New York 2022, Feb. 19-22, 2022 at the Javits Center;
- Toy Fair Everywhere will continue in February as the Association’s digital B2B marketplace relaunches as the toy industry’s first and only year-round sales and connection platform; and
- Virtual Retailer Previews will continue following the launch last year. The next virtual event with specialty retailer Claire’s is set for Feb. 4.
“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” says Marian Bossard, executive vice president, global market events, The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”