The Toy Association has scrapped plans for Toy Fair New York.

License Global

January 8, 2021

1 Min Read
toyfairnycancel.png

As the COVID-19 pandemic continues, The Toy Association has scrapped its plans for Toy Fair New York.

Toy Fair Dallas is still set to take place in October, and digital marketplace offerings will be available.

“Our foremost consideration is the health and well-being of the global toy and play community and setting a clear path forward,” says Steve Pasierb, president and chief executive officer, The Toy Association. “We want to provide our exhibitors, retail buyers and the larger toy and play community with certainty on important destination shows and the ability to take advantage of immediate opportunities through our year-round buying and selling platform.”

The following offerings are still scheduled to take place:

“These proven digital opportunities should continue to be a critical part of every toy businesses’ mixed sales and marketing strategy,” says Marian Bossard, executive vice president, global market events, The Toy Association. “As we look forward to our time together at Toy Fair Dallas 2021 and Toy Fair New York 2022, the proof is in the pudding as to the potential of these digital tools and events to serve our members in reaching new audiences.”

 

Read more about:

Toy Fair

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like