Tomy, Raydar Media Unite with Unanico for ‘Buddi’ Toys

Toy developer, producer and marketer Tomy International has signed a deal with both Unanico and Raydar Media to bring the characters from the Netflix Originals program “Buddi” to life.

“We are delighted to be working with the team at Tomy, a company that really understands the values of ‘Buddi’ and has the deep creative and commercial experience necessary to bring toys to Buddi’s young fans around the world,” says Paul Laikin, managing director, Unanico and producer, “Buddi.”

For “Buddi,” Tomy will introduce a line of toys for toddlers focused on bringing the unique DNA of the brand, along with the emotional and developmental aspects of “Buddi’s” characters to markets around the world.

“We’re thrilled to be working on this new opportunity with Unanico and Raydar Media,” says Morgan Weyl, director, global brands, Tomy International. “‘Buddi’ meets the trends that are impacting the toy market right now, from education, music, zen-sational themes and socially conscious play. With the highly recognizable characters that have captured audiences around the