Tickety Toc Toys Launch in U.K.

Zodiak Kids hosted a star-studded event at Hamleys’ London flagship Sunday to herald the launch of Vivid’s Tickety Toc toy range.

Attended by celebrities, journalists, mummy bloggers and their kids, the event featured a range of themed activities. The morning kicked off with a meet-and-greet with Tommy and Tallulah and a Tickety Toc sing and dance-a-long event with the presenters of Channel 5’s Milkshake! where “Tickety Toc” airs in the U.K. Children were also treated to story time and activities, as well as a playtime where they were introduced to Vivid’s toy line which includes hero product, the Clockhouse playset, and the musical Pufferty train as well as Tommy and Tallulah talking plush.

“The launch of Tickety Toc toys is a huge milestone for the brand and our collaboration with Vivid has produced a range of product which we are extremely proud of,” says Jennifer Lawlor, senior vice president, consumer products, Zodiak Kids London. “The Hamleys event is just one of a number of PR and marketing events and activities we are running throughout the year to support our licensees as we roll out Tickety Toc consumer products in the U.K.”