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The LEGO Group, Lucasfilm Celebrate 25 Years of ‘Star Wars’

A full year of anniversary celebrations is planned.

License Global

February 1, 2024

3 Min Read
Piece of the Millennium Falcon LEGO set.
Piece of the Millennium Falcon LEGO set.The LEGO Group

The LEGO Group and Lucasfilm will mark the 25th anniversary of the first LEGO "Star Wars" toy set with a yearlong celebration. The news was announced by the LEGO Group at Spielwarenmesse: Nuremberg International Toy Fair. New anniversary products are available for pre-order.   

In addition, the LEGO Group announced the LEGO “Star Wars” 25-Second Film Festival, which will kick off in March as part of the celebrations. 

The LEGO Star Wars 25th anniversary building sets will be available March 1. These include a new Starship Collection line featuring new builds inspired by the Millennium Falcon and the Invisible Hand starships, two building sets inspired by the Tantive IV ship and a 25th anniversary edition building set honoring R2-D2. Some sets will include collectible minifigures never-before-seen in LEGO form or anniversary tiles, marking the special occasion. 

The LEGO booth at the Spielwarenmesse featured a new LEGO Star Wars” 25th anniversary logo featuring a LEGO recreation of the droid, R2-D2. Visitors will also find a 1:1 LEGO brick build inspired by R2-D2 made from 27,797 LEGO elements. The R2-D2 life-size build will travel across Europe and the U.S. throughout 2024. 

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 “The LEGO ‘Star Wars’ collaboration has enjoyed a most impressive 25 years with products, video games, animated content, big builds, merchandise and more,” says Mike Ilacqua, head, product, The LEGO Group. “We want to celebrate all those years and milestones with everyone who helped us get here, but especially with the fan community as we would never be where we are today without their creativity and passion.”  

On March 1, the LEGO Group will kick off the LEGO “Star Wars” 25-Second Film Festival, inviting fans around the world to submit their own 25-second film that recreates their favorite Star Wars moments or forges a new one with LEGO “Star Wars” building sets and minifigures. 

“It’s been 25 years of true fun combining Lucasfilm’s expansive ‘Star Wars’ galaxy with the ingenuity of the LEGO Group, offering fans exciting ways to recreate their favorite scenes, vehicles and characters from our stories,” says Paul Southern, senior vice president, Lucasfilm franchise and licensing, Disney Experiences. “With the enthusiasm of our fans to engage with the ‘Star Wars’ galaxy and express creativity through building, we look forward to continuing the legacy of fun for decades to come.” 

Additional product releases tied to the 25th anniversary of the LEGO “Star Wars” collaboration includes an updated edition of DK’s LEGO “Star Wars” Visual Dictionary, which comes with an exclusive new minifigure. It’s available for pre-order and will be released in April. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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