TCG Toys Adds Strawberry Shortcake, ‘Dino Ranch’ to Lineup

Multi-brand toy company, TCG Toys, has announced it has entered into a multi-category licensing agreement with WildBrain for Strawberry Shortcake and Boat Rocker’s “Dino Ranch,” for its growing lineup of licensed Bend-Ems, SURE-LOX and Megamat, among other brands. 

TCG Toys will introduce an assortment of Strawberry Shortcake products based on the character, including its SURE-LOX Puzzles, Megamat, Bend-Ems, Magnetic Creations and Memory Match Games. Strawberry Shortcake appears on the original WildBrain series, “Berry in the Big City,” currently streaming on Netflix, Amazon Prime and Peacock.   

The second season of Boat Rocker’s animated preschool series, “Dino Ranch,” is currently airing on Disney Junior and TCG Toys will introduce “Dino Ranch”-themed SURE-LOX and wood puzzles, games, hand puppets and theater and Magnetic Creations.  

“These two properties are perfect for fans of our toys, puzzles, games, playmats and more,” says Michael Albert, president and chief executive officer, TCG Toys. “For two decades now, we’ve had the great opportunity to manufacture products based on classic, contemporary and the hottest kids’ properties. This is a testament to our collective team’s commitment to deliver high-quality toys and great value.” 

Related:Boat Rocker’s ‘Dino Ranch’ Roars on to the Live Stage

Products are expected to arrive at retail beginning fall 2023.