Squishmallows Partners with VeeFriends for Plush Toys

VeeFriends has announced a partnership with Squishmallows that will see the launch of VeeFriends characters in plush this August.  

The character collection features four 12-inch-tall Squishmallows: Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana and Karma Kiwi.  

The VeeFriends x Squishmallows plush toys will be available in limited quantities exclusively at Jazwares.com and Shop.veefriends.com beginning Aug. 7. 

This partnership with Squishmallows showcases VeeFriends commitment to creating a diverse range of products that cater to a broader audience. VeeFriends’ mission to promote positivity, kindness and accountability is amplified through this collaboration. The partnership aims to spread joy and happiness to fans and collectors worldwide by transforming the characters into physical collectibles. 

“We are excited to see the partnership with Squishmallows debut Intuitive Iguana, Humble Hedgehog, Adventurous Astronaut and Karma Kiwi as collectible plush toys,” says Andy Krainak, president, VeeFriends. “These VeeFriends characters have unique stories and designs, and we can’t wait for people of all ages to enjoy them. Our goal through this partnership is to spread joy and happiness and the values of VeeFriends to fans and collectors worldwide.” 

Related:Jazwares Expands Squishmallows Consumer Products Program