Spin Master Taps CPLG for Hatchimals

Licensing agent will extend the toy phenomenon into new apparel, food, stationery and other categories throughout Europe.

Spin Master has appointed CPLG to represent the Hatchimals brand across the U.K., France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe and the Nordics.

Through the agreement, CPLG will aim to expand the toy phenomenon into a raft of new categories including apparel, home, stationery, food and health and beauty. The licensing agency will also work to bring consumers deeper into the Hatchimals universe and several of its species, including Pengualas and Draggles.

“We have seen a tremendous response to Hatchimals, and are thrilled to be working with CPLG to help bring the magic of Hatchimals to life across new product categories in Europe,” says Ben Gadbois, president and chief operating officer, Spin Master. “This deal, in addition to our other plans for Hatchimals in 2017, will build the brand and fuel children’s imaginations for years to come.”

Introduced in October 2016, Hatchimals rely on children’s curiosity, care and nurturing, and requires human touch to hatch. The Hatchimal inside the egg is only revealed once it hatches, which is communicated to children via taps, pecks, lights and sounds.

Following its launch, the toy received several awards including Toy of the Year at the U.K. Toy Industry Awards and Innovative Toy of the Year from the Toy Industry Association of America.

“We are thrilled to be working with Spin Master to represent Hatchimals, a truly magical toy,” says Peter Byrne, chief executive officer, CPLG. “We look forward to launching new creative product ranges across all target categories, opening new retail distribution for the brand and increasing retail presence for all species and characters living in Hatchtopia.”