The Smiley Company, master licensee for Rubik's, brokered the deal.
The deal will see Rubik’s and Spin Master develop a co-branded Rubik's x Perplexus range, which will feature 3-D ball-in-a-maze puzzle and labyrinth toy.
"Perplexus has become famous for its ingenious sculptural designs and various levels of challenge,” says Lori Heiss-Tipladt, vice president, brand strategy, The Smiley Company. “These values are perfectly aligned with those that have made the Rubik's Cube the best-selling toy in history. We are committed to extending the brain-boosting credentials of the Rubik's brand by partnering with world-class companies, like Spin Master, who share our goal of nurturing smarter future generations through products that help learning, boost intelligence and evolve Rubik's STEM accreditation status."
"Collaborating with such an iconic toy like Rubik's Cube is a unique opportunity to expand
The first product from the Rubik's x Perplexus line will be released in summer 2020, with additional toy releases to follow.
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