Spin Master Picks Up Marbles

Acquisition will further enhance the toy company’s games offering.

Spin Master has acquired Marbles, a creator of brain-building and high-quality games, gifts and gadgets, through a bankruptcy court approved sale process.

Under the terms of the agreement, Spin Master will take on all of Marbles’ proprietary and licensed games and warehoused inventory as well as the Marbles name and website. The sale did not include any of Marbles’ retail assets.

Marbles’ games that will join Spin Master’s portfolio include Otrio, Rock Me Archimedes, Oh Snap!, Newton and The Sherlock.

Additionally, Scott Brown, co-founder and chief merchant, Marbles, will also join Spin Master.

“The Marbles mission has always been to build better brains through play,” says Brown. “I am excited that the Spin Master acquisition will help us continue that mission. We look forward to growing with Spin Master and getting our products into the hands and brains of more people who will love th em.”

The acquisition also marks the toy company’s ongoing efforts to build its games offering, following the 2015 purchase of Cardinal Industries and subsequent acquisition of Editrice Giochi in 2016. According to the NPD Group, Spin Master is currently among the top three manufacturers in the games and puzzles supercategory.

"The acquisition of Marbles further demonstrates our commitment to the games category, as well as our consistent efforts to support our key growth strategies to selectively buy assets, such as Marbles, that will create future value for our shareholders," says Ben Gadbois, president and chief operating officer, Spin Master. "We continue to drive value through strategic acquisitions and leverage scale internationally using Spin Master's global sales and distribution infrastructure."