Spin Master Inks Global Toy Agreement With Paramount Consumer Products For ‘Dora’

Spin Master has been tapped as the global toy license for the Paramount+ original “Dora,” an upcoming all-new preschool series that marks the return of the Latina heroine and the newest property in Nickelodeon’s Dora the Explorer franchise.   

Spin Master’s toy collection, expected to launch in spring 2024, will include figures, dolls, playsets, vehicles, plush, role play, games and puzzles inspired by Dora, her companion, Boots, and the other beloved characters and locales they explore. 

Produced by Nickelodeon Animation, “Dora” is an all-new CG-animated preschool series featuring the characters from the original series and set to stream exclusively on Paramount+ in 2024. 

“We’re focused on being a leader in the preschool play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” says Max Rangel, global president and chief executive officer, Spin Master. “We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of preschoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite preschoolers’ imaginations and inspire new play experiences.”  

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“We’re thrilled to partner with Spin Master on this new era of Dora the Explorer and work together to create toys that bring Dora’s world to life,” Pam Kaufman, president and chief executive officer, international markets, global consumer products & experiences, Paramount. “Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”