Sony Names Invizimals Master Toy

Sony Computer Entertainment Europe has appointed IMC Toys the global master toy licensee for its video game franchise Invizimals.

IMC will launch the first Invizimals toy range in key European markets including the U.K., Spain, Italy, Germany, France and Portugal in spring 2014.

Augmented reality, which is a key feature of the video games and the upcoming “Invizimals” TV series, will also be integrated into the new toys. The range will include play sets, action figure packs, blind bag collectible figures and a Z-Comm wrist watch that features flashing lights and sounds from the video game and TV show.

“Invizimals is our lead consumer products program for children. By the end of this year, the franchise will boast five video games, the first augmented reality cartoon series, a master toy partner and a growing licensing program,” says David Evans, European licensing manager, SCEE. “With all this and Sony Computer Entertainment’s skills as a hardware and software developer behind it, we are confident that Invizimals has the potential to become Europe’s hottest new property.”

Created by Spanish development studio Novarama, Invizimals are tiny creatures made of pure energy that live all around but they can only be seen through the magic of PlayStation. They first appeared to PlayStationPortable gamers in 2009 and have inspired two subsequent games, “Invizimals: Shadow Zone” in 2010 and “Invizimals: The Lost Tribes” in 2011. Two new games for the brand will launch Oct. 30.

The brand will also be featured in the first-ever augmented reality cartoon series, developed in partnership with BRB Internacional, which is scheduled to make its broadcast debut later this year.

“The Invizimals game is groundbreaking in terms of its technical innovation, and to reflect those qualities we’ve developed a toy range with a host of interactive special features to fire the imaginations of young Invizimals fans,” says Terry Crew, managing director, IMC Toys, U.K.