Smooshy Mushy Adds Global Agents

Lisle Licensing and Evolution USA will look for licensing opportunities worldwide for the toy brand.

GLOBAL–OLO Industries, in partnership with Redwood Ventures, has appointed Evolution USA and Lisle Licensing as the global licensing agents for the squishable collectible toy line Smooshy Mushy.

Under the terms of the agreement, Evolution USA will leverage its expertise in entertainment, character brands, toys and more to explore brand licensing opportunities worldwide (excluding the U.K., EMEA and South Africa) while expanding retail partnerships across apparel, sleepwear, swimwear, accessories and soft home goods.

Meanwhile, Lisle Licensing will develop a strategic brand and marketing program to support the brand in the U.K. and greater Europe.