License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The Sleep Charity Gets Cozy with ‘Shaun the Sheep’ Plush

sheepdreams.png
The plush honors Better Sleep Week.

The Sleep Charity has teamed up with its sheepy sleep ambassador of more than two years, Shaun the Sheep, to launch a brand-new plush toy as part of its annual awareness campaign, Better Sleep Week, which runs from Oct. 19-25.

We are proud of our partnership with The Sleep Charity and are delighted that the exclusive Shaun the Sheep plush toy is now available for fans to buy,” says Rachael Peacock, senior brand manager, Aardman. “We developed the Sheep Dreams initiative to encourage an understanding of the importance of a good night’s sleep. Shaun is known for his fun adventures, but sleep has always been a prevalent theme in the series. It’s great to be able to use our brand as a force for good.” 

The Shaun the Sheep plush toy features a pillow with the campaign slogan ‘Sheep Dreams’ and will retail at £25 plus P&P with 15 percent of the proceeds going to The Sleep Charity. It can be bought exclusively online at www.sheepdreamswithshaun.com beginning Oct. 23.

For more news from companies like this, click here.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish