The Sleep Charity Gets Cozy with ‘Shaun the Sheep’ Plush

The plush honors Better Sleep Week.

October 22, 2020

The Sleep Charity has teamed up with its sheepy sleep ambassador of more than two years, Shaun the Sheep, to launch a brand-new plush toy as part of its annual awareness campaign, Better Sleep Week, which runs from Oct. 19-25.

“We are proud of our partnership with The Sleep Charity and are delighted that the exclusive Shaun the Sheep plush toy is now available for fans to buy,” says Rachael Peacock, senior brand manager, Aardman. “We developed the Sheep Dreams initiative to encourage an understanding of the importance of a good night’s sleep. Shaun is known for his fun adventures, but sleep has always been a prevalent theme in the series. It’s great to be able to use our brand as a force for good.”

The Shaun the Sheep plush toy features a pillow with the campaign slogan ‘Sheep Dreams’ and will retail at £25 plus P&P with 15 percent of the proceeds going to The Sleep Charity. It can be bought exclusively online at