Shopkins Picks Up New Partners

Skechers, Build-A-Bear and more are on board to help expand the collectible toy franchise into new categories worldwide.

Moose Toys has secured several new licensing partners to develop new merchandise and events based on the Shopkins toy brand.

New partnerships for the brand include Skechers and Build-A-Bear Workshop, which will respectively debut a range of branded shoes and themed plush toys and accessories.

Furthermore, in September, licensee Koba will debut a live theater production. Additionally, for the first time in theaters, fans will be able experience the Shopkins and Shoppies characters come to life.

In fall 2017, Moose Toys will delve deeper into the world of Happyville with a host of Happy Places licensed homewares and soft goods, which will be available throughout the U.S. market.

The new partnerships will also add to the brand’s existing portfolio, which boasts licensees like Crayola, Scholastic and Thermos, among many others.

“The Shopkins brand has always been known for innovation and we look for the same characteristics in our licensed partners,” says Paul Solomon, co-chief executive officer, Moose Toys. “These partnerships enable us to take the brand to the next level and provide our fans with what they want; their favorite brand combined with their favorite products!”