SEGA, TOMY Team for Sonic Plush

The international toy brand gains license for a plush line paying homage to the blue blur.
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License Global

March 9, 2021


TOMY International has signed a collaboration deal with SEGA of America to bring the beloved characters from the "Sonic the Hedgehog" universe to retail via its Club Mocchi- Mocchi- line.  

"TOMY has a long-standing reputation for high-quality plush toys not only in the industry but is well revered with Sonic collectors as well," says Michael Cisneros, manager, licensing, SEGA of America. "We're thrilled to re-partner with them to create this unique line for Sonic the Hedgehog. Fans have embraced Sonic in so many different mediums, and these super-soft, Club Mocchi-Mocchi- plushies will be ones they can hug and cherish for years to come."

Developed under TOMY's Club Mocchi- Mocchi- brand, this collaborative line will include plush versions of characters from the "Sonic the Hedgehog" universe.

"Sonic is an all-time classic video game character that has evolved into a beloved lifestyle brand, and we are thrilled to bring these amazing characters to fans and collectors around the world through

our unique Club Mocchi- Mocchi- brand," says Morgan Weyl, director, global brands, TOMY. "The signature look and feel of our Club Mocchi- Mocchi- items will even turn Sonic's quills in the most huggable quills ever." 

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