Sambro Expands Senior Leadership Team

Two internal promotions and a new appointment announced.
License Global

January 12, 2023

(From L to R): John Mallett, Clare Rix and Ed Whieldon.
(From L to R): John Mallett, Clare Rix and Ed Whieldon.Sambro


has announced the promotion of a new brand and licensing director, a new buying and sourcing director and the appointment of a new product director.

Clare Rix has been promoted to brand and licensing director, with direct responsibilities for growing Sambro’s licensor relationships, which includes key accounts such as








Ed Whieldon has also been promoted to buying and sourcing director and will lead on developing a sourcing strategy in line with growth plans, ensuring to continue to deliver quality product into value-led channels. 

Finally, as product director, John Mallett joins the company with 10 years plus of creative experience to build upon Sambro’s product development and innovations. 

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