Sambro Expands Senior Leadership Team

Two internal promotions and a new appointment announced.
License Global

January 12, 2023

(From L to R): John Mallett, Clare Rix and Ed Whieldon.
(From L to R): John Mallett, Clare Rix and Ed Whieldon.Sambro

Sambro

has announced the promotion of a new brand and licensing director, a new buying and sourcing director and the appointment of a new product director.

Clare Rix has been promoted to brand and licensing director, with direct responsibilities for growing Sambro’s licensor relationships, which includes key accounts such as

Hasbro

,

Disney

,

Paramount

and

Mattel

Ed Whieldon has also been promoted to buying and sourcing director and will lead on developing a sourcing strategy in line with growth plans, ensuring to continue to deliver quality product into value-led channels. 

Finally, as product director, John Mallett joins the company with 10 years plus of creative experience to build upon Sambro’s product development and innovations. 

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