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Sababa Named Master Toy Partner for Bella Sara

Granada Ventures, the merchandise, licensing and publishing division of the UK’s largest commercial broadcaster ITVplc, has named Sababa Toys the master toy licensee in all English-speaking territories for its girls’ fantasy horse-themed pr

April 6, 2018

1 Min Read

Granada Ventures, the merchandise, licensing and publishing division of the UK’s largest commercial broadcaster ITVplc, has named Sababa Toys the master toy licensee in all English-speaking territories for its girls’ fantasy horse-themed property Bella Sara. A deal is also imminent for a worldwide publishing license for the property.

Sababa Toys will develop a comprehensive toy line, including action figures and games anticipated to hit the shelves in fall 2008 across major, mid-tier, and specialty retailers throughout the United States.

Says Stone Newman, president of Sababa Toys: “We are thrilled to be part of the Bella Sara excitement. Bella Sara represents everything girls love: from beautiful horses to magical fantasy to inspiring messages that encourage friendship and sharing. We look forward to bringing to life these wonderful themes through unique and captivating product.”

Bella Sara products are available throughout North America at Barnes & Noble, Blockbuster, Borders, K-Mart, Target, Toys “R” Us, and Wal-Mart stores, as well as at regional chains, booksellers, airports and toy, hobby and equestrian stores.

Recently, Bella Sara also secured retail distribution in the United States in Limited Too and Justice Stores that includes in-store sales and sampling of select Bella Sara products, as well as promotional support in both brands’ “catazines” (catalogs within a magazine format).

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