The influencer’s fans requested the custom Rubik’s Cube via YouTube.

License Global

April 14, 2021

1 Min Read

Content creator Moriah Elizabeth has announced a product launch in collaboration with Rubik's Cube, powered by Spring.

“It is so inspiring to not only know there are people watching my videos, but that there is a community that reacts to my content with ideas I get to bounce off of,” says Moriah. “The launch of my Rubik’s Cube is ultimately a result of a community wide brainwave, which Spring brought to life.”

The surprise launch of the Moriah Elizabeth x Rubik’s Cube was requested by Moriah’s fan engagement. Threads of comments requesting the custom Rubik’s Cube garnered 10,000 likes, becoming the top comment across videos. Moriah responded to this request by producing and releasing a video of her customizing a Rubik’s Cube by personally illustrating 54 characters onto the faces of each square. The video received more than 5 million views and 80,000 comments.

Spring (formerly Teespring), has represented Moriah for merchandise since 2018.

“We’ve launched collaborations with some of the biggest designers and household names in the world and are thrilled to step into the creator economy for the very first time with Moriah and Spring,” says Elizabeth LoVecchio, vice president, marketing and global business unit lead, games, Spin Master, owner of Rubik’s Cube. “When we saw the overwhelming reaction from her huge fanbase it was a no brainer to join forces and bring her creation into reality. We applaud Moriah’s creativity and are extremely excited to share her fun and unique twist on the Rubik’s Cube.”

About the Author(s)

License Global

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