“It is so inspiring to not only know there are people watching my videos, but that there is a community that reacts to my content with ideas I get to bounce off of,” says Moriah. “The launch of my Rubik’s Cube is ultimately a result of a community wide brainwave, which Spring brought to life.”
The surprise launch of the Moriah Elizabeth x Rubik’s Cube was requested by Moriah’s fan engagement. Threads of comments requesting the custom Rubik’s Cube garnered 10,000 likes, becoming the top comment across videos. Moriah responded to this request by producing and releasing a video of her customizing a Rubik’s Cube by personally illustrating 54 characters onto the faces of each square. The video received more than 5 million views and 80,000 comments.
Spring (formerly Teespring), has represented Moriah for merchandise since 2018.
“We’ve launched collaborations with some of the biggest
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