has announced a partnership with Cardinal Games to launch two new products based on the brand's more-than-50-year history of covering music and pop culture.
Cardinal Games will release puzzles based on
covers as well as a music-based party game. Both products will be available beginning October at Target and at Walmart and Amazon in December.
"We are thrilled to be working with Cardinal Games on expanding the
brand into these new formats,” says Kevin LaBonge, vice president, global partnerships and licensing, Penske. “
Penske Media acquired 100 percent of the
earlier this year, and this is just the tip of the iceberg of what we can do with this great brand.”
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.