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Report: Licensed Products Leading the Toy Sector

Kids Insights’ 2020 global report still shows licensed products on top.

License Global

March 25, 2020

1 Min Read

According to Kids Insights’ 2020 global report for toys and games, licensed properties still reign supreme in the toys and games sector.

Demand for licensed properties continues to grow, driven by a significant increase in gaming and YouTube properties, with the likes of “Minecraft,” “Fortnite,” “Sonic,” Ryan’s World and JoJo Siwa all performing strongly over the last 12 months.

Other trends like sustainability, increased spending rates and more were highlighted in the report.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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