PvZ Toys Head to the U.K.

Character Options will distribute the toy line from Jazwares, already available in the U.S., nationwide.

“PvZ is a fantastic brand–it has great characters, humor, scalability and incredible reach,” says Rob Corney, managing director, Bulldog Licensing. “It is one of the biggest and fastest-growing gaming brands in the world and translates seamlessly into the licensing world, providing our licensees and retailers with a huge commercial opportunity.”

Other partners for the brand in the U.K. include Character World for bedding, Penguin for publishing and A4T for game accessories.

“Plants vs. Zombies has a huge and passionate fan base,” says Jerry Healy, marketing director, Character Options. “Bringing a product line to market which is based on one of the world’s most popular gaming brands is hugely exciting and looking at the growth plans