PvZ Toys Head to the U.K.

Bulldog Licensing has signed a new deal with Character Options to bring a range of plastic and plush toys based on the game app “Plants vs. Zombies” to the U.K.

Character Options will distribute the toy line from Jazwares, already available in the U.S., nationwide.

“PvZ is a fantastic brand–it has great characters, humor, scalability and incredible reach,” says Rob Corney, managing director, Bulldog Licensing. “It is one of the biggest and fastest-growing gaming brands in the world and translates seamlessly into the licensing world, providing our licensees and retailers with a huge commercial opportunity.”

Other partners for the brand in the U.K. include Character World for bedding, Penguin for publishing and A4T for game accessories.

“Plants vs. Zombies has a huge and passionate fan base,” says Jerry Healy, marketing director, Character Options. “Bringing a product line to market which is based on one of the world’s most popular gaming brands is hugely exciting and looking at the growth plans behind the property, we think this is a sure-fire hit.”