Precious Moments Names Commonwealth Toy & Novelty as Newest Licensee

Commonwealth joins Everyday Kids, Rauch Industries, and Springs Creative on growing list of Precious Moments licensees.

In a deal brokered by Spotlight Licensing and Brand Management, Commonwealth Toy & Novelty will produce Precious Moments branded baby dolls and figurines.

“We look forward to bringing the distinctive look and uplifting sentiment of Precious Moments characters to children’s play,” says Alec Kessler, executive vice president, Commonwealth Toy & Novelty.

In addition to this licensing deal, Spotlight Licensing and Brand Management recently brokered three new deals for the Precious Moments merchandise licensing program. Other recently added licensees include Everyday Kids (infant and toddler bedding), Rauch Industries (glass holiday ornaments) and Springs Creative Products Group (fabric by the bolt, yard and package). Commonwealth makes the new licensees list with their playtime offerings.

Other Commonwealth clients include Nickelodeon’s Teenage Mutant Ninja Turtles, Jojo Siwa, Paw Patrol, Embyonics, Anne Geddes and more.

“Commonwealth is one of the best-known companies in the toy business and we are thrilled to have such a leader and innovative partner join our Precious Moments licensing program,” says Elisa McDermott, vice president of sales & licensing, Precious Moments. “We are very excited to be working with Commonwealth to introduce fun playthings to engage and entertain young children.”

Commonwealth’s first Precious Moments products are expected to reach retailers beginning in Q3 2020.