Playview Brands Acquires ‘Minecraft’ License

Playview Brands’ growing catalog has partnered with “Minecraft” for a collection featuring summer and winter inflatable products. 

Playview Brands’ line of “Minecraft” inflatables brings the looks and characters of the game to the real world for fun. This year, Playview will bring fans “Minecraft” Winter Fun World, a line of inflatable snow sleds to recreate the game experience on the slopes, alongside the “Minecraft” Six-Piece Building Block Set, life-size inflatable blocks that transform an indoor or outdoor space into a Minecraft-themed world. 

“‘Minecraft’ has captivated the imaginations of millions of players of all ages,” says Andrew Sparkes, senior vice president, general manager, Playview Brands. “We’re beyond excited to partner with Mojang Studios to bring this globally lived-in world to reality for inflatable fun outside!” 

“Minecraft”-themed beach balls and pool floaties are also in the pipeline.