World of “Minecraft” gets blown up this fall.

License Global

August 18, 2023

1 Min Read
“Minecraft”-themed beach balls.
“Minecraft”-themed beach balls.Playview Brands

Playview Brands’ growing catalog has partnered with “Minecraft” for a collection featuring summer and winter inflatable products. 

Playview Brands’ line of “Minecraft” inflatables brings the looks and characters of the game to the real world for fun. This year, Playview will bring fans “Minecraft” Winter Fun World, a line of inflatable snow sleds to recreate the game experience on the slopes, alongside the “Minecraft” Six-Piece Building Block Set, life-size inflatable blocks that transform an indoor or outdoor space into a Minecraft-themed world. 

“‘Minecraft’ has captivated the imaginations of millions of players of all ages,” says Andrew Sparkes, senior vice president, general manager, Playview Brands. “We’re beyond excited to partner with Mojang Studios to bring this globally lived-in world to reality for inflatable fun outside!” 

“Minecraft”-themed beach balls and pool floaties are also in the pipeline.  

Read more about:

MinecraftNorth America

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like