Playmonster, Boy Scouts Link for Toys

PlayMonster and the Boy Scouts of America have announced a year-long promotional partnership for Snap Ships.

The collaboration will launch a custom “Modular Design & Build” Preview Adventure construction toy that will help children in Cub Scouts learn about modular design, along with experiencing modular building by using Snap Ships.

“From Pinewood Derby races and now Snap Ship building, Cub Scouting delivers skill-building lessons to children through interactive experiences that spark their interest and imagination,” says Anthony Berger, national director, Cub Scouting, the Boy Scouts of America. “We are so delighted to partner with PlayMonster and Snap Ships to create this hands-on opportunity to engage children in an exciting new activity.”

In addition to the custom “Modular Design & Build” Preview Adventure for Cub Scouts, the partnership will provide 10,000 Snap Ships samples to kids attending Day Camps and Summer Camps to introduce them to the popular #BuildtoBattle Snap Ships experience.

“We are incredibly excited for the opportunity to introduce thousands of Cub Scouts to the Snap Ships experience,” says Scott Flynn, vice president, sales and marketing, PlayMonster. “The Boy Scouts of America has a long history in inspiring learning through fun experiences and it’s an absolute honor to have a custom Snap Ships program that builds on that tradition for today’s Cub Scouts.”