Play-Doh, Eva Longoria Mold ‘Cans of Kindness’ Campaign

The campaign will see Play-Doh nominate teachers in early education.

License Global

September 2, 2020

1 Min Read

To honor educators, Hasbro’s Play-Doh brand has debuted the global Cans of Kindness initiative to recognize and reward teachers around the world.

Play-Doh is donating up to one million cans of Play-Doh to the Save the Children initiative which is in support of early education programs around the world. Fans can nominate teachers that have positively impacted their lives using #CansOfKindness on social.

To kick off the campaign, actress Eva Longoria shared her own personal story and encouraged Play-Doh fans to nominate teachers using #CansofKindness. Leading up to World Play-Doh Day on Sept. 16, one winner will be randomly selected from the pool of entries and awarded a year’s worth of Play-Doh for their classroom and students.

Hasbro will be attending this year’s Festival of Licensing virtual event. To see what they and many others have to offer, register now!

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License Global

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