Peanuts, Rainbow Designs Launch New PlushPeanuts, Rainbow Designs Launch New Plush

WildBrain CPLG has brokered a deal that will see Rainbow Designs create two new collections starring Charles M. Schulz’s Snoopy and Woodstock characters.

The collection coincides with Peanut’s 70^th anniversary.

“Snoopy has been an important character at Rainbow over the years,” says Anthony Temple, managing director, Rainbow Designs. “It is exciting to be commemorating the 70th anniversary of Peanuts with the launch of two beautiful and iconic collections that will truly celebrate Snoopy and friends with Peanuts fans of all ages.”

The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and appeals to all ages. The My First Snoopy collection has been created  for babies and young children to encourage early developmental skills and promote sensory play. The infant collection features multiple variations of Peanuts plush toys, ranging from rattles and comfort blankets to 25cm baby toys.

“Plush has always been a key category for the Peanuts brand, with Snoopy plush often serving as children’s introduction to the brand,” says Tara Botwick, senior director, Territory Management, EMEA, Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for Peanuts.”

The Everyone Loves Snoopy and My First Snoopy Collections will be available at toy and gift stores fall and winter 2020.