Peanuts, Rainbow Designs Launch New Plush

Top Drawer will see the unveiling of two new Peanuts plush collections from Rainbow Designs.
License Global

January 14, 2020

babysnoop.png

WildBrain CPLG has brokered a deal that will see Rainbow Designs create two new collections starring Charles M. Schulz’s Snoopy and Woodstock characters.

The collection coincides with

Peanut

’s 70th anniversary.

“Snoopy has been an important character at Rainbow over the years,” says Anthony Temple, managing director, Rainbow Designs. “It is exciting to be commemorating the 70th anniversary of

Peanuts

with the launch of two beautiful and iconic collections that will truly celebrate Snoopy and friends with

Peanuts

fans of all ages.”

The Everyone Loves Snoopy plush gift collection presents Snoopy and Woodstock in their traditional formats and appeals to all ages. The My First Snoopy collection has been created  for babies and young children to encourage early developmental skills and promote sensory play. The infant collection features multiple variations of

Peanuts

plush toys, ranging from rattles and comfort blankets to 25cm baby toys.

“Plush has always been a key category for the

Peanuts

brand,

with Snoopy plush often serving as children’s introduction to the brand,” says Tara Botwick, senior director, Territory Management, EMEA, Peanuts Worldwide. “Rainbow Designs understands the importance of this connection and has a legacy of working with classic characters, which makes them an excellent fit for

Peanuts

.”

The Everyone Loves Snoopy and My First Snoopy Collections will be available at toy and gift stores fall and winter 2020.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.