NY Toy Fair: YuMe Toys Announces New ‘Harry Potter’-Inspired Collectible Line

YuMe has teamed with Warner Bros. Consumer Products for a new line of collectibles.
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License Global

February 22, 2020


YuMe Toys, a toy brand from Maxx Marketing in partnership with Warner Bros. Consumer Products, has announced that they will be launching a Wizarding World-inspired collectible range in spring 2020: Harry Potter Magical Capsules.

Series One of the line consists of ten blind collectible capsules sculptured in the likeness of Hogwarts School of Witchcraft and Wizardry’s iconic crest. Each collectible will contain seven surprises to collect, play and display. At its center, in a secret chamber, each capsule also hides a character from the Harry Potter universe.

“We are tremendously excited to extend the sense of awe and wonder that the Harry Potter films are famous for, to all fans of collecting, unboxing and the Wizarding World,” says Michael Kwan, chief executive officer, Maxx Marketing. “We can’t wait to get Magical Capsules on shelves this year.”

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