Sponsored By

NY Toy Fair: YuMe Toys Announces New ‘Harry Potter’-Inspired Collectible Line

YuMe has teamed with Warner Bros. Consumer Products for a new line of collectibles.

License Global

February 22, 2020

1 Min Read

YuMe Toys, a toy brand from Maxx Marketing in partnership with Warner Bros. Consumer Products, has announced that they will be launching a Wizarding World-inspired collectible range in spring 2020: Harry Potter Magical Capsules.

Series One of the line consists of ten blind collectible capsules sculptured in the likeness of Hogwarts School of Witchcraft and Wizardry’s iconic crest. Each collectible will contain seven surprises to collect, play and display. At its center, in a secret chamber, each capsule also hides a character from the Harry Potter universe.

“We are tremendously excited to extend the sense of awe and wonder that the Harry Potter films are famous for, to all fans of collecting, unboxing and the Wizarding World,” says Michael Kwan, chief executive officer, Maxx Marketing. “We can’t wait to get Magical Capsules on shelves this year.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like