NY TOY FAIR: Nick Teams for 'Blaze' Toy Line

Nickelodeon and Fisher-Price have unveiled an all-new toy line based on the network’s preschool series "Blaze and the Monster Machines" at New York Toy Fair.

Set to hit shelves this year, the lineup includes a die-cast collection, vehicles, play sets and plush. 

Product will be available at select retailers starting in May with full rollout across the U.S. in August.

Each episode of "Blaze and the Monster Machines" is filled with monster trucks and original songs with lyrics that highlight a STEM concept. 

“We are excited to join forces with Fisher-Price on an innovative toy line that captures and conveys the roaring spirit of 'Blaze and the Monster Machines,'” says Manuel Torres, senior vice president, global toys and publishing, Nickelodeon Consumer Products. “The new 'Blaze' line is a great adaptation of the series’ action and adventures that inspires kids to reimagine the property in a playful way.”