As it celebrates the 15th anniversary of the first LEGO Star Wars collection, the toy company is planning a host of new additions to the range including building sets and micro-figures based on the upcoming “Star Wars Rebels” animated TV series, which will premiere on Disney Channel this fall.
The Star Wars Rebels building sets were unveiled at a Disney Consumer Products event Monday by Freddie Prinze, Jr., who stars as Kanan Jarrus in the new series. Set to launch Aug. 1, the line includes building sets of The Ghost starship and the attack shuttle Phantom as well as new mini-figures.
Twenty-three other new LEGO Star Wars sets will join the collection this year, which has seen the creation of more than 400 building sets over the 15-year partnership.
"The 1999 introduction of the LEGO Star Wars collection marked the first time we
LEGO also announced a new addition to its building systems–LEGO Juniors, designed specifically for children 4- to 6-years-old. The line will launch in March.
"LEGO Juniors is tailor-made to help young builders gain confidence, whether they are transitioning from LEGO Duplo or just starting to build with classic LEGO bricks," says Michelle Wilson, senior brand manager, LEGO Systems. "We know that construction play benefits young children on multiple dimensions nurturing cognitive and motor skills along with developing social, emotional and imaginative skills. We're thrilled to offer a new line to make it even easier for children to have a great first experience building."
LEGO is also showcasing a host of other branded building sets featuring Jake and the Neverland Pirates, DC Comics characters, Spider-Man, Teenage Mutant Ninja Turtles, Superman and The Simpsons at the show. For more information about LEGO’s 2014 offerings and strategy, check out the feature story“Brick by Brick”
in the Feburary issue of License! Global magazine.
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