NY Toy Fair: 2020 Toy of the Year Awards Winners Revealed

The 2020 Toy of the Year Award winners were announced on Feb.21.
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License Global

February 25, 2020


The Toy of the Year Awards recognizes the top toys of the prior holiday season. This year,


were unveiled and voting began on Nov. 11. Votes were tallied from consumers, members of The Toy Association, retailers, journalists, bloggers and academics. Winners were announced in New York City, New York on Feb. 21.

The winners are:

Toy of the Year:

  • L.O.L Surprise! by MGA Entertainment

    People’s Choice Award:

    • Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU

      Action Figure of the Year:

      • Disney Pixar Toy Story Basic Figures by Mattel

        Collectible of the Year:

        • L.O.L Surprise! Winter Disco Series by MGA Entertainment

          Construction Toy of the Year:

          • LEGO CITY Deep Space Rocket and Launch Control by LEGO

            Creative Toy of the Year:

            • Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks

              Doll of the Year:

              • L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment

                Game of the Year:

                • Pictionary Air by Mattel

                  Infant/Toddler Toy of the Year:

                  • FisherPrice Linkimals by Mattel

                    Innovative Toy of the Year:

                    • Harry Potter Invisibility Cloak by Wow! Stuff

                      License of the Year:

                      • Baby Shark by Pinkfong

                        Outdoor Toy of the Year:

                        • Create A Castle by Create A Castle

                          Playset of the Year:

                          • Mars Space Station by Playmobil

                            Plush Toy of the Year:

                            • Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee

                              Preschool Toy of the Year:

                              • Coding Critters by Learning Resources

                                Specialty Toy of the Year:

                                • LEGO Stranger Things the Upside Down by LEGO

                                  STEM/STEAM Toy of the Year:

                                  • LEGO BOOST Star Wars Droid Commander by LEGO

                                    Vehicle of the Year:

                                    • Hot Wheels Mario Kart DieCast Vehicle Assortment by Mattel

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