The 2020 Toy of the Year Award winners were announced on Feb.21.

License Global

February 25, 2020

1 Min Read

The Toy of the Year Awards recognizes the top toys of the prior holiday season. This year, finalists were unveiled and voting began on Nov. 11. Votes were tallied from consumers, members of The Toy Association, retailers, journalists, bloggers and academics. Winners were announced in New York City, New York on Feb. 21.

The winners are:

Toy of the Year:

  • L.O.L Surprise! by MGA Entertainment

People’s Choice Award:

  • Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU

Action Figure of the Year:

  • Disney Pixar Toy Story Basic Figures by Mattel

Collectible of the Year:

  • L.O.L Surprise! Winter Disco Series by MGA Entertainment

Construction Toy of the Year:

  • LEGO CITY Deep Space Rocket and Launch Control by LEGO

Creative Toy of the Year:

  • Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks

Doll of the Year:

  • L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment

Game of the Year:

  • Pictionary Air by Mattel

Infant/Toddler Toy of the Year:

  • FisherPrice Linkimals by Mattel

Innovative Toy of the Year:

  • Harry Potter Invisibility Cloak by Wow! Stuff

License of the Year:

  • Baby Shark by Pinkfong

Outdoor Toy of the Year:

  • Create A Castle by Create A Castle

Playset of the Year:

  • Mars Space Station by Playmobil

Plush Toy of the Year:

  • Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee

Preschool Toy of the Year:

  • Coding Critters by Learning Resources

Specialty Toy of the Year:

  • LEGO Stranger Things the Upside Down by LEGO

STEM/STEAM Toy of the Year:

  • LEGO BOOST Star Wars Droid Commander by LEGO

Vehicle of the Year:

  • Hot Wheels Mario Kart DieCast Vehicle Assortment by Mattel

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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