Toy Business Forum will feature top executives from the licensing sector
This year, the fair is hosting a Toy Business Forum, which will be integrated into the TrendGallery. The forum will feature multiple presentations on current marketing developments and top trends in the toy world.
Each day will focus on a different topic with Thursday’s sessions focusing specifically on licensing, including a panel discussion featuring Steven Ekstract, group publisher,
Thursday’s licensing presentations will kick off with a 20-minute presentation by Charles Riotto, president, LIMA, on the global power of licensing and will be followed by a panel on how licensing themes can push a business forward, featuring Peter Hollo of LIMA Germany, Markus Pfitzner of Hasbro Deutschland, Markus Disselhoff of Studio 100 and Joachim Knödler of CPLG Germany.
Next, a panel discussion featuring: Ekstract; Paul Bufton, vice president,
Finally, Reyne Rice of ToyTrends will highlight three 2017 toy trends: Body and Mind, Girl Power and Swap & Collect.
Other highlights from the Toy Business Forum include presentations on innovations, trends, design, marketing and online marketing.
Spielwarenmesse will take place Wednesday Feb. 1 through Monday Feb. 6.
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