NPD: Tonies is the Fastest-Growing Toy in the U.K.

Tonies is bracing for a bumper Christmas season.
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License Global

September 27, 2022

A tonies box featuring "The Snowman."
A tonies box featuring "The Snowman."tonies

The latest data* from The

NPD Group

for July 2022 has shown


to be the fastest-growing preschool toy brand in the U.K.  

“We are thrilled with the latest NPD results,” says Lucia Kreuzer, general manager, U.K. and Ireland, Tonies. “Being the fastest-growing preschool toy brand over the last 12 months is a testament to the team’s hard work and commitment to create a product and content that children love. These results are also proof of the strong collaborations we have with our great retail partners and licensors. Knowing we are the top toy brand on gift lists this Christmas is something we are incredibly proud of. However, we are not complacent and will continually strive to find new and exciting ways to bring joy and happiness to families and children through the magic of audio entertainment.” 

*Source, NPD POS Retail Tracking Data, 12ME June 2022 vs. 2021. 

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