Monster Jam Adds Toy Partners

Feld Entertainment has expanded its Monster Jam licensing program with the signing of five new toy partners:  InCharacter Costumes, Mega Brands, New Bright, Redman and Associates and Wicked Cool Toys.

Radio control manufacturer New Bright will develop radio- and remote-controlled Monster Jam trucks in a variety of toy scales that will launch worldwide in fall 2014. The line will feature replicas of the Grave Digger, Max-D and El Toro Loco Monster Jam trucks. 

Also slated for fall 2014, Wicked Cool Toys will release a line of Monster Jam plush worldwide. Wicked Cool will also create an assortment of Monster Jam novelty and gift items including key chains and banks to complement the plush line.

Additionally, InCharacter Costumes has signed on to create Monster Jam-themed costumes and accessories for Halloween 2014; Mega Brands will debut a new line of co-branded Monster Jam puzzles this spring, which will include traditional and interactive puzzles; and Redman and Associates will develop a line of battery-operated, ride-on vehicles for fall 2014.

“Monster Jam is not only a worldwide live event phenomenon, but also a powerhouse and top performing brand in retail toy aisles,” says Mark Abernethy, vice president, licensing and business development, Feld Motor Sports. “We are thrilled to welcome new partners like New Bright and Wicked Cool Toys to the Monster Jam licensing program, and we look forward to further developing these key product categories. The addition of five new toy partners will further solidify Monster Jam as a major player at retail.”